what we did
Following the hugely successful serial format “HK HVAFFOR NOGET”, we created a second season called “HK NICE NICE NICE.” The series was written to both affiliate a new audience with the HK brand but also to comment on the previous season and create a sequel. Actor Jonas Schmidt plays the newly hired marketing director, Mark. His task is to create a new campaign for HK. As you will see, this isn’t as easy as it sounds. This project resulted in a full stack content kit with close to 50 different content pieces derived from the concept.