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youth campaign – nice nice nice


HK FAGFORENING is the largest union in Denmark and on a mission to increase the awareness of their brand to a younger audience. Without inflicting their core message with dense information, how do they communicate their relevant services to this demographic?

what we did

Following the hugely successful serial format “HK HVAFFOR NOGET”, we created a second season called “HK NICE NICE NICE.” The series was written to both affiliate a new audience with the HK brand but also to comment on the previous season and create a sequel. Actor Jonas Schmidt plays the newly hired marketing director, Mark. His task is to create a new campaign for HK. As you will see, this isn’t as easy as it sounds. This project resulted in a full stack content kit with close to 50 different content pieces derived from the concept.

see more work.